1. Introduction
This Privacy Policy explains how EZ Leads LLC (“EZ Leads,” “we,” “us”) collects, uses, discloses, and protects information in connection with our platform, services, websites, APIs, and related products (collectively, the “Service”). This Policy applies to information about our account holders (“Users”) and to information our Users provide to us about their own leads and contacts.
This Policy is incorporated into our Terms of Service.
2. Information We Collect
2.1 Information You Provide When You Create and Use an Account.
- Account identifiers: name, business name, email address, password, phone number.
- Billing information: billing name, billing address, payment-method details (processed by our payment processor; we do not store full card numbers).
- Identity and business information necessary for A2P 10DLC registration, brand vetting, and number verification.
- Communications and content you submit through the Service, including support requests, messages composed in our messaging interfaces, and configuration settings.
2.2 Information About Your Leads and Contacts. When you upload, import, or input leads into the Service, you provide us with information about those individuals, which may include name, phone number, email address, mailing address, demographic information, communication history, consent attestations, and notes you record. This information is provided by you and is treated as Your Data under our Terms of Service.
2.3 Communications Metadata. When you send or receive SMS messages or voice calls through the Service, we collect metadata about those communications, including phone numbers involved, timestamps, message content, call duration, call status, recording status, and delivery information.
2.4 Automatically Collected Information. When you use the Service, we automatically collect:
- Device and browser information (browser type, operating system, screen resolution, language).
- Log information (IP address, access times, pages viewed, referring URLs).
- Usage information (features used, actions taken, performance and error data).
- Cookies and similar technologies (see Section 7).
2.5 Information from Third Parties. We may receive information about you from third parties, including:
- Identity verification providers used for A2P 10DLC registration.
- Payment processors confirming transactions.
- Advertising platforms reporting on campaigns you run (e.g., Meta, Google).
- Communications providers reporting on message and call delivery (e.g., Twilio).
2.6 Meta (Facebook) Integration Data. When you connect your Meta account to the Service via OAuth, we collect:
- Your Meta user ID and OAuth access token (stored encrypted)
- Ad account information (account IDs, account names, currency, time zone)
- Campaign data (campaign names, status, budgets, performance metrics)
- Lead form data and submissions you collect through Meta lead-generation campaigns
- Ad performance metrics (impressions, clicks, spend, conversions)
We access this data only when you explicitly authorize us through Meta's OAuth flow. Each User connects their own Meta account independently; we never access other Users' Meta data. You can revoke this connection at any time through your EZ Leads account settings or your Meta business settings.
3. How We Use Information
We use information to:
- Provide, operate, maintain, and improve the Service.
- Process payments and manage subscriptions.
- Register your business for A2P 10DLC, provision communication numbers, and configure third-party providers on your behalf.
- Deliver, route, and report on SMS messages and voice calls you originate.
- Communicate with you about your account, the Service, updates, and security matters.
- Provide customer support and respond to inquiries.
- Detect, investigate, and prevent fraudulent, abusive, unauthorized, or illegal activity.
- Comply with legal obligations and enforce our Terms of Service.
- Conduct analytics and research to understand how the Service is used and to improve it, including in aggregated and de-identified form.
We do not sell information about our Users or their leads.
4. Disclosure of Information
We disclose information to:
4.1 Service Providers and Subprocessors. We use third-party service providers to operate and improve the Service. Our current providers include:
- Supabase (database hosting and authentication)
- Vercel (application hosting and performance monitoring)
- Twilio (SMS and voice communications)
- Stripe (payment processing)
- Meta Platforms (advertising integration, where you choose to use it)
- Google (advertising integration, where you choose to use it)
- Sentry (error monitoring)
- Anthropic (AI features, where applicable)
These providers process information on our behalf and are contractually required to handle it in accordance with this Policy and applicable law.
4.2 Legal Compliance and Protection of Rights. We may disclose information when we believe in good faith that disclosure is necessary to:
- Comply with applicable law, regulation, legal process, or governmental request.
- Enforce our Terms of Service.
- Detect, prevent, or address fraud, security, or technical issues.
- Protect the rights, property, or safety of EZ Leads, our Users, or others.
4.3 Business Transfers. If EZ Leads is involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction. We will require the recipient to honor this Policy or notify you of any material changes.
4.4 With Your Consent. We may disclose information with your direction or consent.
We do not sell or rent personal information to third parties.
5. Information About Your Leads
You provide us with information about your leads in order to use the Service to communicate with them. We process that information on your behalf and in accordance with your direction.
Recipients of communications you send through the Service may exercise privacy rights directly with you, since you are the party that collected their information and originated the communication. We will assist you in responding to such requests as required by applicable law, but we do not maintain direct relationships with your leads.
You are responsible for providing any notices to your leads required by applicable privacy law and for obtaining any consents required for the communications you send through the Service.
6. Data Retention
We retain information for as long as your account is active and for a reasonable period thereafter to comply with our legal obligations, resolve disputes, enforce our agreements, and maintain backup or archival copies. Specific retention periods vary based on the type of information and the purposes for which we hold it.
Communications metadata (message and call records, including content and recordings where applicable) may be retained for the duration of your account and as required by communications regulations.
You may request deletion of information about your account by following the procedures in Section 9, subject to our retention obligations.
7. Cookies and Similar Technologies
We use cookies, local storage, and similar technologies to authenticate Users, remember preferences, measure performance, and detect abuse. You can configure your browser to refuse cookies, but some features of the Service may not function properly if you do.
8. Security
We implement reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, disclosure, alteration, and destruction. These include encryption at rest and in transit for sensitive data, row-level access controls, scoped credentials, and audit logging. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
If we become aware of a security incident that affects your information, we will notify you as required by applicable law.
9. Your Rights and Choices
Depending on where you live, you may have certain rights regarding information about you, which may include the right to access, correct, delete, or port your information, and to object to or restrict certain processing. To exercise these rights, contact us at privacy@myezleads.com. We may need to verify your identity before responding.
Additional rights:
- Disconnect Meta integration: You may revoke your Meta OAuth connection at any time through your account settings.
California residents: Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), you have the right to know what personal information we collect, use, disclose, and sell or share; the right to delete personal information; the right to correct inaccurate personal information; the right to opt out of the sale or sharing of personal information (we do not sell or share personal information as those terms are defined in the CCPA); and the right not to be discriminated against for exercising your privacy rights. To exercise these rights, contact us at privacy@myezleads.com. You may also designate an authorized agent to make a request on your behalf.
10. Children's Privacy
The Service is not directed to children under 18, and we do not knowingly collect personal information from children under 18. If we learn we have collected information from a child under 18, we will delete it.
11. United States Only
The Service is intended for use only within the United States. We do not target or knowingly accept information about individuals located outside the United States. If you access the Service from outside the United States, you do so at your own risk and you consent to the transfer of your information to the United States, which may have different data-protection rules than your home country.
12. Changes to This Policy
We may update this Policy from time to time. Material changes will be communicated through the Service or via email to the address on file. The “Effective Date” at the top of this Policy reflects the most recent revision. Your continued use of the Service after the effective date constitutes acceptance of the revised Policy.
13. SMS Communications
EZ Leads offers Users the ability to receive SMS (text message) notifications related to their account activity. This Section 13 governs SMS messages that EZ Leads sends to you about your account. It does not govern SMS messages you send to your leads or contacts using the Service, which are subject to the Terms of Service and your sole responsibility.
By providing your phone number and opting in to SMS notifications within your account settings, you expressly consent to receive text messages from EZ Leads. These messages are strictly transactional and may include:
- New lead alerts
- Account status notifications
- Carrier-vetting or compliance updates
- Other activity related to your use of the Service
Transactional SMS messages may reference information submitted through your marketing campaigns, including lead details such as contact names and phone numbers, for the purpose of enabling timely follow-up.
Message frequency varies depending on your account activity.
Message and data rates may apply.
No Marketing SMS. EZ Leads does not send marketing or promotional messages to its Users via SMS. All EZ Leads-originated SMS messages to Users are transactional.
Opt-Out. You can opt out at any time by replying STOP to any message. You will receive a confirmation message and will no longer receive SMS messages from EZ Leads unless you opt in again.
Help. For assistance, reply HELP to any message.
Privacy. SMS consent and phone numbers collected for SMS notification purposes are used solely to provide the requested services. We do not sell, rent, or share your phone number or SMS consent information with third parties or affiliates for marketing or promotional purposes.
14. Contact
Questions about this Privacy Policy or our handling of information may be directed to:
EZ Leads LLC
Attn: Privacy
8688 E Raintree Dr
Scottsdale, AZ 85246
Email: privacy@myezleads.com